I subscribed to my first ecommerce solution just over a decade ago. Yes, I am that old. Since then, I have subscribed to a few other ecommerce solutions. Some were good and some were not so good. I have even tried free ones but since I was running multiple stores, I decided to use a paid services for the convenience they provided.
Ecommerce solutions were not as easy or as feature packed back then as they are now. On the other hand, getting ranked on Google was way easier than it is today. During the late 90s, all it took was a little optimization and you would find your site ranked on the first page of Google within a couple of days. There was hardly any competition as many were under the impression that people took to the internet for research and not to make purchases.
Fast forward 12 years and things have changed so much. People are now using phones to make purchases. You would end up in a sanitarium for making such a suggestion all those years ago.
However, many entrepreneurs are still skeptical about ecommerce solutions. And they have valid reasons.
With ecommerce software providers adding more and more features to their software, they face the challenge of making their software easy to use. Many first-time users find themselves overwhelmed by the multitude of features available and a large portion never recover from the shock.
To address this, software providers now take new subscribers or trial users through a series of introductory steps. Only after the basics have been covered are new users introduced to more features. This easing-in technique has garnered positive results so far.
Another obstacle which is a bane for many ecommerce entrepreneurs are transaction charges. Many entrepreneurs are put-off by transaction charges because they do not see the reason why they should share their profits as they are already paying a subscription fee.
Fortunately, just like with setup fees, many ecommerce software providers are slowly getting rid of transaction fees. Hopefully this will encourage more entrepreneurs to take to ecommerce.
Features Versus Benefits
When you are not familiar with the concept of ecommerce and online marketing, it is hard to see the merits of the features available in ecommerce solutions. Therefore, many entrepreneurs are unable to justify paying top dollar for software features which they see no benefit in. To some entrepreneurs, numerous features with unfamiliar names are just there to justify a higher price on the list of ecommerce plans.
Providers of ecommerce solutions have been aggressively trying to alter this perception for a few years now by providing information on the benefits of this features. Information relating to ecommerce features can be found on proprietary blogs, Facebook pages and Video sharing sites.
With all this information in place in various formats, entrepreneurs can not only learn about new features but more importantly, how to utilize them too their benefit.