Why Post Card Marketing is Still an Effective Way to Advertise Your Online Business
Many believe Post Card marketing is a “thing of the past”: you can longer get good results by sending out mail to your prospects. You’re wasting your time with this out-of-date method and your better off advertising online using pay-per-click, search engine optimization, email marketing and other popular forms of advertising. But is this true?
Is Post Card marketing a “dying breed”?
The answer is simple: Post Card Marketing is not a dying breed; in fact postcards are thriving, they are being used for building list, gain potential prospects and generate sales. Mail order has been consistently getting good response rates before and even after the inception of the World Wide Web. There are many reasons why this phenomenon is occurring:
- There are millions of people who do not have access to the internet but have mailboxes and may have an interest in your product!
- People who surf the web are turned off by the online sales pitches, it is sometimes refreshing to see something “less noisy” in their mail box!
- Post Cards have gained a reputation as reputable and trust worthy, emails have taken over as the “junk mail” king along with the bad reputation.
- Mail order gets an average of 1{dc8f321d37baba791adf66cf81f163453760aaaccf35e9902d00ceb1d834317a} response rate which is much better than some online methods.
Are people using this method?
Yes! People who see the value and effectiveness of mail order will continue to make it a part of their advertising strategy. Post Card Marketing is so popular that people seek out companies through the search engines hoping to find offline mailing services. Some companies will offer peel and stick labels of potential prospects (you have manually set up the rest though) while others offer everything you need to reach your prospect (this includes, post cards, stamps and mailing them out)!
The Bottom line:
Sending out post cards should not be your only method of advertising (why limit yourself?). Instead you should truly consider supplementing this marketing strategy into your business since it continues to be effective.
